Ad content policy

Never allowed

• Any content with a person under 18, or a person who looks or is presented as under 18.
• Violence, coercion, abuse or exploitation, including trafficking.
• Content shown without the consent of everyone in it, including leaked, hidden camera, revenge and fake or altered content of real people.
• Pirated or stolen content, and promotion of leaks.
• Anything illegal where the ad is shown, deceptive offers, malware and misleading buttons.
• Content that breaks the rules of the card networks and payment providers that serve adult merchants.

Requirements for advertisers

• Everyone shown is an adult and has consented to be promoted.
• You have the rights to every image and video you upload.
• The destination page matches the ad and loads over HTTPS.
• Creatives marked as explicit run only on placements that allow them. Other placements get ads without explicit imagery.

Requirements for publishers

• The site is for adults only and follows the same list of prohibited content.
• No bought, bot or incentivized traffic and no hidden or forced clicks.
• No placement near content that this policy forbids.

How review works

An automatic check describes each creative and each site for the reviewer: category, destination, signals of prohibited content. It does not approve anything. A person approves or rejects every creative and every site.

After a breach

We reject or pause the creative or the site, and we may close the account and keep unpaid balances to cover costs. Content that may involve minors or a lack of consent is removed at once and handled under the law.