Adult ad targeting by country and device
Show your ads only where they pay back. Combine filters and watch the effect in the report.
Six filters you can combine
Country
Show ads only in the countries where your offer works.
Device
Mobile, desktop or tablet, each with its own campaign if needed.
Site category
Tubes, blogs, directories, forums and more.
Language
Match the language of the visitor and of your ad.
Time of day
Spend during the hours when your audience converts.
Browser
Exclude or favor browsers that behave differently for your offer.
How the auction picks an ad
Every page view runs a short auction between the campaigns that match.
1. A page loads
A visitor opens a page with an ad zone.
2. Campaigns qualify
Campaigns that match the country, device, category and hour enter the auction.
3. Bids compete
Bids are compared by expected value, so a good creative can win with a fair bid.
4. The ad is shown
The winner is shown and billed by its model. The event goes to the report.
Targeting tips
- Start broad on one country and narrow after the first reports.
- Split mobile and desktop into separate campaigns when creatives differ.
- Use time of day to match when your offer converts.
- Exclude site categories that bring clicks but no conversions.
Frequently asked questions
Can I target several countries?
Yes. Enter two letter country codes separated by commas, or leave the field empty for all countries.
Does narrow targeting cost more?
Narrow audiences are smaller, so competition for them can raise the price needed to win. The report shows the effect.
Related pages
Ready to start
Create an account, confirm your email with a code and choose your role.